FOR IMMEDIATE RELEASE

December 17, 2003

New Millennium Media International announces that it has officially filed its patents---with over 50 claims---protecting its revolutionary technology, a breakthrough in (LED) architecture..

BREAKING NEWS in technology - New Millennium Media International (OTCBB: NMMG) announces that it has officially filed its patents---with over 50 claims---protecting its revolutionary technology, a breakthrough in (LED) architecture. The OnScreen™ LED Display Architecture is a radical new type of Bright LED video display architecture that is expected to revolutionize the 1.5 billion dollar LED display market. This breakthrough technology will give NMMG great potential to capture significant market share in the the 19 billion dollar outdoor advertising market.

With all the new initiatives in Homeland Security and the Amber Alert, Intelligent Message Signs (IMS) are the future, and with the recent signing of new laws and federally mandated funds in the billions of dollars, NMMG and its patent-pending OnScreen technology is poised to lead the way. NMMG currently has the only technology that allows it to build onto exisiting infrastructure, i.e. road signs, billboards, etc. Imagine one day you are driving home on the freeway past a road sign you have seen a thousand times before--but this time you notice something different. This time you see a WARNING lit up--truck overturned 1 mile ahead--hazardous chemicals spilled. The sign advises you to exit immediately and to safety. Such a warning was broadcast instantly and using NMMG's OnScreen technology. You never noticed, as you drove by the roadside every day, that OnScreen was draped over the sign all this time. Now it has sprung into action by the punch of a button on a PC from a central station--instantly and just in the nick of time. You have just experienced OnScreen technology. And that is just one example. The possibilities are limitless. And because OnScreen can be applied to existing structures like road signs or billboards, its cost-effectiveness makes it far and away the technology choice.

NMMG will unveil its breakthrough technology at the STRATEGIES IN LIGHT conference on February 2-4, 2004 at the San Mateo Marriott Hotel in San Mateo, California. This unique event is considered to be the premier annual forum for addressing commercial developments in high-brightness LEDs, as well as an unparalleled networking opportunity for suppliers and users of these devices. The growing interest in, and expanding attendance at, this event, reflects the excitement associated with a market that has grown by 50% since 2000, while other semiconductor and optical component industries have stagnated or experienced large declines.

ON-SCREEN™ TECHNOLOGY

OnScreen™ is expected to create a broad-range of products with much better resolution and brighter pictures than the current generation of displays. OnScreen™ will be visible in direct sunlight yet avoid many of the issues associated with current displays including sun-loading, wind-loading and excessive weight. In addition, the new LED architecture produces an advantage that is not available in today's marketplace: a more lightweight, pliable display that can fit any application. These are important advantages as the High Brightness LED market is expected to grow from 1.2 billion dollars in 2000 to 4 billion in 2006. In addition, according to Stanford Resources, the LED sign market value alone is expected to exceed 1 billion by 2006. These projections are made based on existing technology and do not take into account emerging technologies, such as OnScreen™, that can rapidly alter the size and shape of this market.

COMMERCIAL MARKET & STRATEGY

NMMG's initial marketing strategy revolves around licensing intellectual property (IP) to worldwide manufacturers of LED display products and components. The LED sign market is projected to reach over 1 billion dollars by 2006. Lumiled's projects that high brightness LED's, used in LED signs alone, will exceed 1.2 billion by 2007. If these projections hold, the fully manufactured signs would represent a $5 billion market. Whichever number is accurate, they both point towards a robust market for these new LED displays. Many projections don't take into account emerging high growth applications such as the Amber Alert project, Homeland Security and roadway “intelligent message transfer”.

THE MARKET

An article in Media Post's Media Daily News in March of 2003 noted that the outdoor industry has successfully weathered the recession and that “our large members say they're having a great first quarter” in 2003. They go on to note that technology is expected to transform both the display and measurement of outdoor advertising. According to Media Daily the most exciting news is coming on the display side, where “Lamar Advertising is converting their key boards to LED units whose messages can be changed at will and sold in day-parts by the hour or even the minute.” They added that “Clear Channel's backlit subway panels in stairwells are being converted to LED as well”. Together these companies represent two of the three largest outdoor US advertisers.

Recent Federal Government legislation has also placed a spotlight on expanding the “Amber Alert” network nationwide. The highly publicized success in locating a number of kidnapped children shortly after their abduction in California has now triggered federal funding for U.S.-wide expansion of these variable-message signs. Homeland Security issues have also increased the number of early warning signs being planned and funded as part of an overall information sharing network. Traffic safety is also becoming a much higher priority in the U.S.. It is estimated that just over 60,000 roadway dynamic message signs are in operation in the United States. In Japan alone there are over 1.5 million of these signs. The United States represents a huge growth market for LED displays.

GROWTH OPPORTUNITES

In addition to the outdoor television market, another interesting and exciting application for OnScreen™ arrays is artistic lighting in dramatic curved and shaped displays in places like Las Vegas, New York City or really virtually any venue. The tensile, flexible structure of OnScreen™ provides unlimited opportunity for creativity.

The anticipated cost reductions of OnScreen™ will also provide ample opportunity for growth of the large-scale LED display market itself. OnScreen™'s unique architecture opens the door for new applications such as curved implementations, billboards on the sides of buildings where tenants can still see out, and lower cost mobile applications on the sides of existing vehicles.

Homeland Security, Amber Alert variable message signage and instant message transfer applications can also benefit significantly from the advantages of OnScreen™. Reduced wind-loading and weight can significantly lower the cost of the superstructures required to support these signs and also reduce the cost to install and maintain them.

JUST LOOK WHO IS ALREADY ON BOARD

New Millennium has established a Technology Breakthroughsentific Advisory Board comprised of leading experts in key categories in the research and marketing of LED technology.

David Pelka, Ph.D.- Chairman – Well known expert in physics, founded TIR Technologies Inc. to pursue patents for his LED lighting systems and LCD backlits. Dr. Pelka secured more than $2 million in venture capital and licensing for TIR before it was acquired by Teledyne Electronic Technologies (NYSE:TDY). Since the buyout, Dr. Pelka has served as Director of Product Development for Teledyne Lighting and Display Products. Dr. Pelka's accolades include fellowships and awards from the Smithsonian, National Defense, Northrop University and Ebell Fellowship, as well as countless articles published in both classified (the U.S. Air Force and Army) publications and various non-classified publications. He has founded several technology companies, which he successfully expanded by building strong revenue streams and securing venture capital investments and government contracts.


Robert V. Steele, Ph.D. – Director of Optoelectronics Programs and Chairman of the annual conference “Strategies in Light” for Strategies Unlimited. Steele is responsible for all of Strategies Unlimited's activities in the area of optoelectronic components, for which the 23-year-old market research firm has specialized in providing market research reports and consulting services. Co-author of “Solid-State Lighting: New Growth Opportunities for High-Brightness LED's”, Dr. Steele writes regularly for industry publications on high-brightness LED markets and applications such as Forbes, The Wall Street Journal, The Economist and more.


John Biondo – Owner and President of Silicon Robotics Corporation, which provides various product development services including electronic and electromechanical design, software development, optics, and project management. Biondo also has extensive patent-process experience. In 1980, Biondo launched Electric Filmworks, which produced computer-generated visual effects for the television and motion picture industry. He also designed an apparatus using newly available and inexpensive microcomputers, which allowed the company to compete successful against older, more established firms. To transfer from the service-sector into manufacturing, Biondo sold Electric Filmworks in 1989 and co-founded Amazing Photos. Amazing Photos designed, manufactured and sold a variety of innovative coin-operated photo booths. Polaroid Corporation licensed and marketed the two most popular and cost effective booths under their own name.


Richard Reis, Ph.D. – Executive Director of the Alliance for Innovative Manufacturing at Stanford and Director for Academic Partnerships in the Stanford Learning Laboratory. Dr. Reis' impressive career includes serving as; the Executive director of the Stanford Center for integrated Systems, a major research partnership between Stanford and 15 industrial companies; a Consulting Professor in both the Stanford University Electrical and Mechanical Engineering departments; professor of a year-round seminar that is part of the Stanford University Future Professors of Manufacturing program; a professor of astronomy at the College of San Mateo, Calif.; and a curriculum consultant at Menlo College, Calif.


Ben Jacobson, Ph.D. – Dr. Jacobson has worked on numerous impressive LED projects that have exponentially increased beam density and brightness and reduced system costs. Additionally, these projects have improved power requirements, heat load and LED count, while improving compactness, efficiency and performance over competitors' products. Dr. Jacobson was instrumental in positioning Illumitech as a new company developing high-performance LED lighting systems with thermal packaging. Dr. Jacobson has over a decade of experience developing and marketing new technology for the display industry, both in his previous positions and currently at Illumitech. Prior to Illumitech, Dr. Jacobson held various executive and research directorial positions at EG Controls Inc., ARCH Venture Partners, NiOptics Corporation and the University of Chicago. He has seven U.S. patents, and has published 13 research articles and seven conference presentations.


Joseph D. Tajnai, Ph.D. – Dr. Tajnai is a consultant in Optical Radiation Safety, LED's & Applications and Optics & Optical Measurement Training. He was an engineer, Technology Breakthroughsentist and technical manager for 23 years at Hewlett-Packard and Agilent Technologies. He has focused on fiber optic development, LED development and measurements, new product processes, mathematical modeling and international and US standards and regulations. He also worked with GE Sylvania for nine years and contributed heavily to their YAG laser development. Dr. Tajnai received his BS, MS and Ph.D. from California Institute of Technology in Electrical Engineering and Applied Physics.

Please note that NMMG had absolutley nothing to do with this report and is not a participant in any way.

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Technology Breakthroughs is an independent research firm. This report is based on Technology Breakthroughs's independent analysis but also relies on information supplied by sources believed to be reliable. This report may not be the opinion of NMMG management. Technology Breakthroughs has also been retained to research and issue reports on NMMG. Technology Breakthroughs may from time to time purchase or sell NMMG common shares in the open market without notice. The information contained in this report shall not constitute, an offer to sell or solicitation of any offer to purchase any security. It is intended for information only. Some statements may contain so-called "forward-looking statements". Many factors could cause actual results to differ. Investors should consult with their Investment Advisor concerning NMMG. Copyright 2003 © Technology Breakthroughs. All Rights Reserved. Technology Breakthroughs was paid eight thousand dollars to distribute this report. Technology Breakthroughs is not affiiated with Technology Breakthroughs and is not responsible for newsletter content. All information in this report can be obtained on the world wide web at www.nmmimedia.com. New Millenimum Media was not a participant in this newsletter in any way.