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FOR IMMEDIATE RELEASE September 19, 2003 Guava Technologies, Inc., specialists in cell based research tools, has announced that Kevin McCormack has joined the company as director of European operations. Guava Technologies Expands Its European Commitment .. Guava Technologies, Inc., specialists in cell based research tools, has announced that Kevin McCormack has joined the company as director of European operations. Mr. McCormack was most recently director of marketing for Japan and International at Amersham Biosciences in the United Kingdom. "Kevin brings to Guava Technologies, and more specifically to our European operation, a level of experience, enthusiasm and knowledge of the life sciences research market that will be critical in helping our company expand and dominate the market for cell-based research tools," said Paul Kinnon, vice president of sales and marketing for Guava Technologies. "Guava's novel and accessible micro-volume benchtop technology makes the company very well suited to benefit from the rapid growth of the cell analysis market," said Kevin McCormack. "Guava's technology has the ability to improve the productivity of the cell biologist throughout the fields of drug discovery and life science research. I am looking forward to the challenge of expanding Guava's business in Europe with a strong and focused European team." Mr. McCormack joins Guava with extensive commercial experience with in the fields of drug discovery and life science research. He first joined Amersham in 1993, where he held a number of senior positions, including several commercial roles with responsibilities for the United States, Europe, Japan/Asia and international markets. In 1998, he was appointed as chief executive officer of Imaging Research Inc. Canada. More recently, as the director of marketing for Japan and International, Mr. McCormack successfully established Amersham's key technologies in HTS (high throughput screening) and cell-based screening and was instrumental in significantly increasing revenue for these platforms. Additionally, he established a joint venture in Europe and managed senior relationships with key biotechnology and pharmaceutical companies. Based in Hayward, California, Guava Technologies is a developer, manufacturer and marketer of proprietary, integrated cellular analysis systems for the benchtop. The company has revolutionized the way that cell culture monitoring and cell screening assays are performed, by providing highly miniaturized microliter scale systems that make common assays in cell-based analysis accessible at the benchtop. Guava's products have broad applications to life sciences research, drug discovery and biopharmaceutical production today, but also offer potential for use in clinical testing and blood processing, as well as other areas where single cell analysis is important. More information about the company and its products is available at www.guavatechnologies.com.
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