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FOR IMMEDIATE RELEASE

January 19, 2004.

Guava Technologies, Inc. has unveiled a new corporate identity that connects its logo with the company's core business - cells and science.

Guava Technologies, Inc. unveils new corporate identity ..

Guava Technologies, Inc. (www.guavatechnologies.com) has unveiled a new corporate identity that connects its logo with the company's core business - cells and science.

Following a second consecutive year of triple-digit growth in 2003 the biomedical products company is looking with its new identity to better position itself with customers in global markets, investors, employees and other shareholders. Officially launched at the recent American Society for Cell Biology (ASCB) meeting in San Fransisco, USA, Guava is looking to rollout the new identity into all aspects of its business throughout 2004.

During 2003, Guava launched the Guava PCA-96 System, a green-laser based system that can count, screen, and profile cells in the highly productive 96-well plate format. The Guava PCA-96 began shipping in May. Guava also launched its new Guava PCA-96 AFP System in October, the only solid state blue-laser, micro-volume cell analysis system capable of screening single cells at the research bench top for GFP (green fluorescent protein) expression in an automated format. Guava Technologies has today installed hundreds of PCA systems at leading research organisations worldwide. All of the top 20 pharmaceutical and the top 10 biotechnology companies, as well as the National Institutes of Health and many leading universities and government labs have purchased one or more Guava instruments for their cell analysis research.

About Guava Technologies

Guava Technologies, Inc. is a leading provider of integrated, fully optimised microcytometry and cell counting systems. Guava serves the worldwide life science, biotechnology and pharmaceutical industries, offering a state-of-the-art, comprehensive portfolio of products designed to accelerate discovery and increase productivity right at the laboratory bench with accessible, easy-to-use solutions to the biologist's testing problems. Guava's products have broad applications in scientific research, drug discovery, cell counting, and optimization of commercial bioproduction. Guava's technology also offers potential for use in clinical testing and blood processing, as well as other areas where single cell counting is important.

The Guava PCA systems offer an integrated, optimised approach that takes the guesswork out of single cell analysis and counting. Based on patented micro-capillary technology, the Guava PCA systems are available in three formats. These cell analysis systems are flexible, highly affordable and ultra-compact, requiring only a few microlitres of sample volume, thus saving precious and expensive cells, reagents and compounds. Guava offers a variety of assays and dedicated software modules for the Guava PCA systems, enhancing the system's overall ease-of-use.

More information about the company and its products is available at www.guavatechnologies.com.


CONTACTS:

Worldwide Headquarters

Guava Technologies
25801, Industrial Boulevard
Hayward, CA 94545-2991
USA

www.guavatechnologies.com


EUROPE:
Dr Bill Bradbury
tel.: 44-208-546-0869
email: wbprimetek@aol.com

N.AMERICA:
Marie Martin
tel.: +1-510-576-1427
email: mmartin@guavatechnologies.com

Joan Kureczka
tel.: +1-415-821-2413
email: jkureczka@aol.com